Signature Stories for Investor Relations
Summary
Storytelling is a powerful tool for IR professionals to build strong, trusting relationships with investors. In this course, you’ll learn how to create intriguing, authentic stories with strategic messages that provide inspiration and direction, both inside and outside the business.
The truth is that people invest in you financially, of course, but they’re also investing in you emotionally. That’s why it pays to be associated with the right kinds of emotions, and why it’s incredibly important to pay close attention to the stories you tell and how you tell them.
Signature Stories are useful not only in investor meetings, conferences, or earnings calls, but in any situation when you need help answering questions—especially tricky questions for which you don’t have ready-made answers.
Through brief lectures, discussions, and interactive exercises, you’ll learn how to put Signature Stories in your IR communications toolkit as long-term assets—the stories that are really worth making the effort to get right.
Learning Outcomes
Why Signature Stories are the smartest investments of your time
How and when to use Signature Stories (and when not to use them)
Communicating your Signature Story with clarity, concision, and conviction
Using Signature Stories to cover every major aspect of a business that a leader needs to have an opinion about
How Signature Stories build trust, create common ground, and get everyone on the same page
How to choose and include meaningful details for different audiences
The main types of Signature Stories and the questions they answer:
Origin Stories —> “Where did you come from?”
Vision Stories —> “Where do you want to go?”
Strategy Stories —> “How are you going to get there?”
Values Stories —> “What do you believe?” and “Why do you lead the way you do?”
Customer Stories —> “Who do you serve?” and “What can you do for me?”
Marketing Stories —> “How are you different from your competitors?”
Recruitment Stories —> “Why should people want to work for you?”
Partnership Stories —> “Why should I partner with you?”
Frequently Asked Questions
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Sessions have been delivered to thousands of people across general audiences and specialized teams. Past participants include professionals with job titles like policy analyst, marketing advisor, salesperson, C-level executive, communications manager, data analyst, engineer, journalist, grant writer, digital strategist, documentary filmmaker, museum curator, entrepreneur, and many more.
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Past clients include a variety of organizations from every major sector of the economy, including every level of government.
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Pricing depends on many factors, including format, content, timing, location, and number of participants.
Click here to get a quote for your desired workshop, course, or keynote →
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• Sessions delivered online or in person
• Teaching materials (yes, even keynotes come with written resources!)
• Pre-session consultation and post-session follow-up
• Francophone-friendly instruction (participants may speak in the Official Language of their choice)
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Yes, all the time!
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All material is designed and delivered by award-winning facilitators.
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Group size has ranged from as small as three to as large as hundreds. There are different ideal sizes depending on your desired format and content.
For workshops, groups of 10-15 tend to work best, but smaller or larger groups can be accommodated.
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Bookings are generally made at least one month in advance, but shorter timelines can be accommodated.
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Yes, StoryCorp has dealt with many complex procurement, contracting, and security requirements.
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