Storytelling for Organizations

Summary

Storytelling can be a powerful strategic tool for organizations. Businesses, not-for-profits, governments and social enterprises with strong stories have shown to be more efficient, and their employees happier, healthier and more loyal. Tap into your organization’s origins, mission and values, and personal stories of employees and management, to explore the building blocks of compelling stories, and how they are applied and communicated in organizational settings. Through a variety of engaging and practical exercises, real-world examples and individual assignments, gain the tactics and tools to communicate your organization’s stories clearly and convincingly. Understand which types of stories to tell, which to avoid, and which should never be told. Appreciate story as a means to influence, persuade and share your experiences for maximum effect.

Learning Outcomes

  • The power of story to drive culture, engagement and profit

  • Case studies and best practices in action (beginnings, middles, and endings)

  • Using emotion effectively in professional contexts

  • Bridging professional and personal stories

  • How to deliver written and spoken stories

  • Bringing it all together with polish and poise

  • Come away with the skills to develop a story from beginning to end, the ability to spot emerging stories, and a richer perspective on your own stories

  • Finish the course with your own fully developed written or spoken story that you can use for your organization

Frequently Asked Questions

  • Sessions have been delivered to thousands of people across general audiences and specialized teams. Past participants include professionals with job titles like policy analyst, marketing advisor, salesperson, C-level executive, communications manager, data analyst, engineer, journalist, grant writer, digital strategist, documentary filmmaker, museum curator, entrepreneur, and many more.

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  • Past clients include a variety of organizations from every major sector of the economy, including every level of government.

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  • Pricing depends on many factors, including format, content, timing, location, and number of participants.

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  • • Sessions delivered online or in person

    • Teaching materials (yes, even keynotes come with written resources!)

    • Pre-session consultation and post-session follow-up

    • Francophone-friendly instruction (participants may speak in the Official Language of their choice)

  • Yes, all the time!

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  • All material is designed and delivered by award-winning facilitators.

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  • Group size has ranged from as small as three to as large as hundreds. There are different ideal sizes depending on your desired format and content.

    For workshops, groups of 10-15 tend to work best, but smaller or larger groups can be accommodated.

  • Bookings are generally made at least one month in advance, but shorter timelines can be accommodated.

  • Yes, StoryCorp has dealt with many complex procurement, contracting, and security requirements.